London Day---Yuan, Weisi

Carnaby Street

Carnaby Street was the epitome of fashion before, now it’s a young fashion hub. Its characteristics are fashion, shiny, jumping and youth. I can feel the energy of it when I walking down the street. The window displays are catching peoples’ eyes. There are hip-hop rock style, fresh casual wear style, cute girl style, sport style and so on. It targeting at young consumers, most of the shoppers here are students. Some of the consumers are tourists, just come for visit because of its fame. Based on its target consumers, the prices here are not high and some of them are really cheap.

Knightsbridge Street

Knightsbridge Street was not busy at all when I just get out of the underground. A few people were walking through the street. There had some huge luxury stores, such as Ferragamo, Louis Vuitton and so on. Some of them were just small stores, but they are also luxury brands. I asked a Chinese girl some questions when she walked out of the Louis Vuitton store. Omitted some part of the conversations. Here is the most important part.

I asked: Did you just buy something in Louis Vuitton?

She answered: Yes, I just bought a scarf for my mom.

I asked: How much did you spend for it?

She answered: About 300 pounds.

I asked: Where is your income come from? How can you afford that much?

She answered: I study as an international student in UK. All of my income comes from my parents.

I asked：How often do you buy in Knightsbridge street?

She answered: Maybe once a month, not sure. I will come when I find something I like on the website.

After our conversation, I want to take a picture of her. But she is too shy to do it, so she covered her face when I take the photo.

There were more people when I get closer to Harrods. Harrods is one of the iconic departments of Knightsbridge Street with long history. It has all kinds of luxury brands. Most of the consumers are tourists and a lot them are Chinese. Based on the situation that I see, tourists and international students are the majority consumers in Knightsbridge Street. They can travel to foreign country and study in UK, it tells us their incomes are above the average or rich, so they can afford the luxury consuming.

New Bond Street

New Bond Street and Knightsbridge Street both full of luxury brands stores. The only thing difference is the consumer. New Bond Street also targets at high incomes consumers, but most of them are local rich people, not tourists or international students. New Bond Street has more luxury flagship stores than Knightsbridge and they are all in the street instead of department stores. By the way, I saw a beautiful art exhibitions in New Bond Street. Although it’s too expensive to afford the art works, it’s good to see and improve my beauty-appreciation.

All photos were took by myself.