During our
first walk in Rome to restaurant which seemed like an eternity to a bunch of
hungry, jet-lagged students, I found as much as we wanted that pizza, we were
all mesmerised by the beautifully lit up streets of Rome (i.e. stopping several
times for photographs and instagram posts). Whether the soft light be from a dinner table
candle or reflecting of a sculpture from Trevi fountain, the atmospheric
lighting enhanced Rome’s exquisite and romantic aura.
On our visit to Fendi, I noticed
how the brand transferred and adapted such lighting to the store, which
effectively emphasised its heritage and luxurious brand image. Fendi’s products
such as their fur coats and handbags, were all beautifully crafted and it was a great privilege
to be shown them by Fendi’s Head PR. Some were even lucky enough to try Fendi
fur on, making the visit feel all the more welcoming and exclusive. A highlight
from the trip was definitely the breath taking view from Fendi’s helicopter
landing pad. A sea of amber buildings surrounded every angle in sight, as did
our cameras. Overall, Rome had such a majestic quality, that it’s no wonder so
much art and fashion has bloomed from it.
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