Thursday 27 February 2014

Bond Street & Oxford Street

Ruoxi Jiang, Weiran Wang, Weiting Ling, Qiao Jia

Bond Street

Bond Street is in the heart of Mayfair area, a street of luxury and jewelry brand. There are two famous streets about high-end fashion brand, one is Knightsbridge and the other one is Bond Street. It is one of the most experience strips of the real estate in the world. Bond Street is divided into new Bond in northern and old Bond in southern. Jewelry and antique stores collect at the old bond street, like Levied, Chatila, Chopard, and David Morris. Comparing with the old bond street, new bond street gets more luxury brand.  Many shops are inside the branches of the main street. It is not so much a street, more like a luxury area.


The most fashionable displays and the exquisite architecture was mixed together in the balance way. Window displays on this street are amazing, elegance and glory. It is a relaxed shopping street, if you are rich. Individual customer come here their will get the best service. They can also customize their own products in some stores.  Some brands, like Paul Smith and Vivienne Westwood, there are more than just one step here. Their have tow store, one is for man, and the other is for women. So you can consider which store you get in, when you know what you want to buy it.




Bond Street is really an experience street.  This street is on a wonderful and convenience location between Oxford Street and Piccadilly. Bond Street gathers the flagship store, exclusive brands, designer fashion, and luxury goods.  


Oxford Street

There is a huge different between Oxford Street and Bond Street, although they are close to each other, the market they are target to are in two different level. For Oxford Street they are target market is mass market, so most of the shops is Oxford Street is High Street brands, like Forever 21, GAP, Fcuk, Mango, H&M and Zara. There also some department stores in Oxford Street, such as John lewis, Debenhams and Selfridges. Oxford street also are place full with stories cause the history of this Street. A  other difference between Oxford Street and Bond Street is the design of the shops, most shops in Oxford Street has big entry and their doors are always open. Also stores in Oxford Street will show the price of their product cleanly in their window displays.




At the same time shopping in Oxford Street will have a completely different experience compare with Bond Street. Oxford Street trend to the more crowd than Bond Street, and unlike Bond Street most of the shops in Oxford Street would not provide individual customer service to consumer, no to mention the fact they don not have a doorman.



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