Lottie's London!

In one day, I experienced two exhibitions Isabella Blow and Bailey's Stardust (both worth going to!!) as well as three different retail areas in London - Box Park in Shoreditch, Covent Garden and Oxford Street. 

BOX PARK!

Out of the three places I went to, Box Park really stood out for me. Made from old shipping containers, Box Park is a black box situated amongst the gritty streets of East London. Premium brands didn’t have a single voice as Box Park promoted up and coming, niche boutiques. Each store had the same small space, which I really liked, as it gave each unknown brand an equal starting point. There was a real lack of visual merchandising and window displays as there was more of an emphasis on social networking and using a variety of social platforms. In one store I went into, there were polaroids of images taken from Instagram of people wearing their clothes. I loved this! It gave some amazing outfit ideas and it showed a more personal relationship and communication between the consumer and brand. The social atmosphere was at the core of Box Park. There was a bar, bean bags and long dining tables, with many events being advertised. It had a cool, urban, youthful vibe and I would love to return… but perhaps without my mum!

COVENT GARDEN!

Covent Garden had more of a "touristy" feel. They're were street entertainers - personally I'm not a fan, having an irrational fear of strangers dressed up - but there was laughter and the crowds were truly buzzing. Beautiful architecture was home to the premium brands whose identity were on show in their windows. There was little need for window displays; as simply a sign with their name or logo was enough to show their presence. There was also the Apple Market, which is at the lower end of the scale compared with Dior and Chanel. 

OXFORD STREET!

Oxford Street had all the brands you knew, wanted and could afford. This is ultimately where most of money was spent. In particular, Topshop had some gorgeous clothes and I was lost in there for quite a while. The buildings were huge, spacious and well established. All the brands you knew were there, for example - the big department stores were all lined up competing side by side. Oxford Street was open for everyone, any age - and when you compare this to Box Park theres huge differences in which consumers are being attracted. 

Please follow on Instagram and my Tumblr: happygolottie

Twitter - loddiet (soon to be changed to happygolottie) 

Thank you:)

Lottie Trigg xoxo